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Report: Maximum mobile ROI requires planning
Boston -- Retailers need to carefully plan ahead in a number of areas to ensure they receive maximum ROI on investments in mobile technology, according to a new report from the Universal Commerce Innovation Exchange and Aite Group.
The areas, detailed in the “Strategies for Mobile Investments,” report, include: -
Parent company of Ebates.com names new CFO
SAN FRANCISCO — Performance Marketing Brands, which owns and operates cash-back shopping sites that include Ebates.com, has appointed David Oppenheimer as the company’s new CFO.
Most recently, Oppenheimer was CFO at ServiceSource, a global recurring revenue management and technology company. Oppenheimer will manage finance, accounting, HR, facilities and various operational and administrative functions for all PMB properties, including Ebates.com, Ebates Canada, FatWallet, AnyCoupons, One Receipt and Pushpins.