Retail

By Matthew K. Harding

With demand from national, local and franchise companies across a broad range of categories picking up markedly in the Northeast, this is an opportune time to take a look at the movers and shakers that are defining the next generation of retail tenancy. And interestingly, the most successful concepts are embracing a new reality that leverages technology and creative approaches for reaching consumers.

Categories to watch

Raleigh, N.C. – Specialty fashion retailer Vestique recognizes the importance of the POS as a platform for omnichannel retailing. That is why Vestique chose the Springboard Retail POS platform as a foundation for aligning multi-store inventory, training employees and improving customer engagement as the company expands across the Southeastern U.S.

Melville, N.Y. -- A&G Realty Partners, a leading commercial real estate, advisory and investment group, has been retained by C. Wonder to manage the sale of the three retail store leases and several office locations in New York City and Long Island, following the company’s recent Chapter 11 bankruptcy filing.

The brand rennaissance of apparel e-retailer ShoeBuy is complete: The company has relaunched its e-commerce site after taking cues from customer feedback and consumer research.

The 15-year old retailer founded in Boston aims to deliver a more intuitive website, a refreshed rewards program and a commitment to building an engaging shopping experience. New features added to the ShoeBuy shopping experience include a virtual fitting tool, expert insights and blogs, customer reviews, and online customer service chat.

London – U.K.-based fashion retailer Topshop is teaming up with Twitter for an omnichannel promotion tied to London Fashion Week. Starting Friday, Feb. 20, the first day of London Fashion Week, Topshop will be analyzing Twitter trends to determine the real-time buzz around apparel and accessories being displayed on Fashion Week runways.

Columbus, Ohio -- Vineyard Vines, a retailer of preppy inspired clothing and accessories, has opened a 3,000-sq.-ft. store in Easton Town Center. The store is the brand’s third Midwest location after Chicago and St. Louis, and is part of a plan to open 10 more stores in major U.S. markets by the end of 2015.

Canadian discounter Dollarama has turned to an Office Depot executive to guide the company through expansion plans in 2015.

The company announced that Elisa D. Garcia has been appointed as an independent director and member of the nominating and governance committee of the corporation. Garcia's appointment expands the company’s board of directors to 10 directors, seven of whom are independent.

St. Louis -- Build-A-Bear Workshop reported $11.8 million profit for the fourth quarter, more than double the $5.4 million profit it reported in the year ago period, amid continuing signs of a turnaround. The company’s performance driven by strong sales of licensed characters, including a line of “Frozen” stuffed animals.

Revenue totaled $131.5 million for the quarter, up from $108.1 million last year.