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Ascena Retail Group to shut down Brothers brand
Mahwah, N.J. -- Ascena Retail Group is eliminating its fledgling boys brand, Brothers, as part of a strategic review of its Justice business. Ascena launched the Brothers brand about three years ago as a way to enter the tween boys market. The company created Brothers stores inside some of its Justice stores.
Operations related to the Brothers brand are expected to be fully wound down by the end of the company’s fiscal year.
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IBM: Online Valentine’s Day shopping rises
Armonk, N.Y. - Consumers headed online for their Valentine’s Day shopping this year. According to IBM Digital Analytics Benchmark data, during Valentine’s week (Feb. 7 – 13) online shopping rose 10.2% from the same period in 2014.
In addition to overall sales, consumers ramped up their shopping efforts the week leading up to Valentine’s Day. Growth was seen in key verticals including: