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Unilever launches Chinese e-commerce site
As more brands evolve to a direct-to-consumer model, Unilever is expanding its direct selling to China by launching a flagship store on JD.com.
The Unilever flagship store on JD Worldwide, which is JD.com's cross-border e-commerce platform, will feature products from a range of Unilever’s most popular global brands such as Ponds, Dove and Vaseline. Notably, the flagship store will make available three product lines from Lux's shampoo range, which are currently the best-selling shampoo products in the Japanese market.
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CBX taps Anthony Deen as creative director, branded environments
NEW YORK — Veteran retail, hospitality, airport and commercial facilities architect and designer Anthony Deen has joined brand agency and retail design consultancy CBX as creative director, branded environments.
In his position, Deen will partner with senior management in shaping the vision for retail, restaurant and hospitality clients’ branded environments that are relevant in the marketplace.
Deen comes to CBX from Landor, a brand consulting and design firm in New York City, where he was creative director, environment design since 2011.