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Exclusive: Forever 21 turns Instagram into shopping tool
Los Angeles - Forever 21 Inc.’s social strategy has always been to mix compelling and creative branding with the ability to directly purchase items. Working with Philadelphia-based visual social media marketing company Curalate, the fast-fashion retailer has taken that strategy to new heights by allowing customers to buy goods from its Instagram page.
“Curalate helped us turn what was a purely branding tool into a revenue driver,” said Mario Moreno, global social media manager marketing, Forever 21, Los Angeles.