Overstock wants customers to eat their fresh fruits and veggies

Salt Lake City – Overstock.com is expanding the availability of fresh fruits and vegetables for its customers. The off-price e-commerce retailer already makes fresh farm-grown produce available to nearly half of Americans through its online farmers market store, which serves customers in 35 states.



Most of the farms on Farmers Market deliver fresh produce directly to local community residents' front doors. However, Overstock's newest fresh food partner, Front Door Farms, hand-packs every order to arrive regionally in two to three days from harvest by UPS delivery. Located in Salinas, Caliornia, Front Door Farms reaches homes in California, Oregon, Washington, Idaho, Wyoming, Nevada, Utah and Arizona. Front Door Farms' produce does not spend more than two days on a truck.



"We chose Front Door Farms because it works with local farmers to harvest fruits and vegetables that are fresh and nutritious," states Overstock.com CEO Patrick M. Byrne. "Our goal is to deliver fresh produce the way farmers grow it, as opposed to the food-like substances delivered through this nation's agribusiness supply chains."