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Study: Grocery shoppers not all that connected with social media
While supermarket shoppers engage with their primary grocer on one or more digital platforms, social media sites are not a priority. This was according to the “U.S. Supermarket Shopper Digital Update,” a report from the Retail Feedback Group (RFG). The new study, an offshoot of RFG's “U.S. Supermarket Experience Study,” focuses specifically on the digital aspects of shopper engagement with supermarkets.

