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Study: Mobile shoppers stay home
Reston, Va. – Despite the popular image of “showrooming” mobile shoppers using their devices to find better prices on in-store items, 85% of consumers actively shop with a mobile device from home, even if other devices are available. In addition, the “Mobile Spend in 2015” study from Contact Solutions shows that 26% of consumers do in fact showroom, while 27% will make mobile purchases from a store they are shopping in.
Other findings include:
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Target to open 15 stores in 2015, including eight smaller-former TargetExpress locations
Minneapolis — Target Corp. is opening 15 stores this year, with an emphasis on its smaller-sized TargetExpress format as it looks to further reach guests in urban centers. The discounter will open eight TargetExpress locations, one CityTarget and six general merchandise stores.
Target stated that its strategic store growth is focused on reaching guests in urban centers with new formats like TargetExpress and CityTarget, while also offering new experiences, merchandising layouts and innovations in its general merchandise stores.