Southeastern Grocers uses food and fuel to drive loyalty

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Southeastern Grocers uses food and fuel to drive loyalty

By DSN staff - 07/18/2018
The parent company of Winn-Dixie and Bi-Lo is giving loyal shoppers more bang for their buck.

The Jacksonville, Fla.-based company, who also is the parent company of Bi-Lo, Fresco y Más, Harveys Supermarkets and Winn-Dixie, introduced consumers to its new loyalty program, which is designed around food and fuel.

Shoppers will be able to earn points at checkout at any of the company’s grocers, which can then be redeemed for savings on groceries or fuel at participating Shell or other select stations.

“We are committed to providing a shopping experience our customers can count on,” Anthony Hucker, president and CEO of Southeastern Grocers, said. “In service of being a great place to shop, we are launching a new rewards program that is designed to best meet the everyday needs of our customers and associates. SE Grocers rewards will allow customers to redeem savings on fuel and groceries, combining the two greatest reward aspects our customers have told us mean the most to them.”

Consumers are now able to receive an SE Grocers reward card, which also will offer bonus points on various products throughout any of the company’s chains. Points will be available for up to two years an expire on Dec. 31 of the following year, the company said.

“Coming together with Southeastern Grocers to provide a great rewards program for our customers is something we are excited about,” Todd Gulbransen, North American Loyalty Manager for Shell Retail, said. “We know that customers are always looking for value and great ways to be rewarded, and we are proud that the Fuel Rewards program is an additional benefit for those shopping at Bi-Lo, Fresco y Más, Harveys Supermarket and Winn-Dixie stores.”

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