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Target’s self-checkout experience gets an unlikely upgrade

Target is giving its self-checkout software an ‘emoticon’ makeover.

Coinciding with ongoing efforts to make the self-checkout experience as easy as possible, Target is adding emojis to improve how users buy produce. From images that reflect specific fruits and vegetables to hearts that highlight popular items, the emojis are designed to make it easier to locate produce by category.

“Searching the full assortment or accidentally selecting the wrong item from a dropdown menu can be frustrating. The ability to find produce by categories with accompanying emojis helps streamline the process and saves guests time,” according to Target’s “A Bullseye View” blog on its website.

Target’s self-checkout stations have also gained a new search function, a filter that allows guests to select from the most commonly purchased items, and a back button to easily correct mistakes.

The enhancements are available in most Target stores, according to the company.

The software upgrade builds upon other self-checkout improvements that Target launched last August. For example, the discounter introduced new, back-end software for the system, as well as a new look for the front-end that is simpler and more intuitive for customers.
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