Mass Merchant

Retailers interested in fine-tuning their digital pricing strategies may want to look at a new index called the Price Perception Index.

The index, created by e-commerce startup Bommerang Commerce, measures how retailers optimize prices to attract buyers, compete with other retailers and build their business on a mix of profit margins and volume.

The first Price Perception Index looks at the complex competition between Amazon.com and Walmart.com.

Foothill Ranch, Calif. – In a move that was somewhat expected, The Wet Seal Inc. has filed for Chapter 11 bankruptcy. The move comes a week after the struggling teen retailer said it was closing 338 of its stores, leaving it with approximately 173 stores nationwide.

“After careful consideration, the Board of Directors unanimously concluded that filing for Chapter 11 was the appropriate course of action for the Company,” said CEO Ed Thomas.

Huntsville, Ala. -- GBT Realty Corporation announced even more retail development in northern Alabama with The Shoppes of Albertville.  Just off the heels of two similar projects recently announced in the regional market, GBT is developing an $18 million, 135,000-square foot retail center along Albertville’s primary commercial corridor.  The company acquired the 13.2 acres on Dec. 29 and construction is currently underway.

Bethesda, Md. -- Washington Prime Group Inc. has completed its previously announced acquisition of Glimcher Realty Trust, created a new company WP Glimcher, based in Columbus, Ohio.

Mark S. Ordan will serve as executive chairman of the combined company’s board of directors and Michael P. Glimcher will serve as the combined company’s CEO and Vice Chairman, reporting to Ordan.

In reviewing Target’s troubled expansion into Canada, Kantar Retail breaks down the misfires into a finance-operations model:

BRAND

Spanish Fort, Ala. -- Dallas-based Cypress Equities has officially broken ground on a 3.5-acre park project, at Spanish Fort Town Center, in Spanish Fort, Alabama.  The park is part of a major site enhancement plan, which also comprises upgraded building facades, a freshly designed sign package, along with new store and restaurant offerings.

St. Petersburg, Fla. -- Josh Beyer, P.E., has been promoted to senior VP of Development at The Sembler Company, overseeing all shopping center development in Florida, the Gulf Coast, and the southeastern U.S.

Beyer has been with the company for 12 years and, in that time, has been involved with more than 1.5 million sq. ft. of development, including Colony Plaza (The Villages, Florida), Park Street Retail Center (St. Petersburg, Florida) and Cross Creek Village (St. Cloud, Florida).

Fort Worth, Texas – RadioShack Corp. is reportedly negotiating with Sprint to sell some of its store leases to the wireless carrier. According to Bloomberg, Sprint executives said the company is planning to expand its store count through acquisitions at an investor conference last week.