Hilco rebrands, adds deals to Steele's

The Hilco Global Retail Group is rebranding its recently acquired Steele's retail stores as Steele's & Deals. The company also appointed several key executive leaders who will take over new management roles at the retail chain.



The company feels that the Steele's & Deals name more accurately communicates value to customers.



"We believe that this name change clearly positions our stores with local customers as a terrific off-price department store, selling brand name family apparel, shoes, accessories and home decor at deep discounts off traditional department store prices," said Michael Keefe, president and CEO of the Hilco Retail Group. "It is our aim to introduce additional brands and value priced merchandise, which will encourage shoppers to visit their local Steele's & Deals stores often. Hilco is in the unique position of being able to leverage our considerable retail expertise and our access to many diverse merchandise channels to complement our current Steele's & Deals buying operation in New York."



Keefe added that the merchandising office of Steele's & Deals will be run by Bob Naylor, who has been promoted to SVP, general merchandise manager, and that operations will be overseen by Raymundo Armendariz, as SVP, chief operating officer.



Prior to his promotion Naylor served as VP, divisional merchandise manager. He has held positions at Macy's and Federated Department stores.



"Bob's experience with the current organization, coupled with his tremendous retail skills, provides critical continuity within the merchandising process," said Keefe.



"The acquisition by Hilco Global presents extraordinary possibilities as we continue to develop our brand and serve our customers. The combination of two great organizations not only reinforces and complements existing strengths, but also creates unprecedented opportunities," added Naylor.



Armendariz previously worked at Levitz Furniture for more than 10 years.



"By providing consumers with a great selection of quality merchandise at very affordable prices, Steele's & Deals stores fill an important need in their communities," said Armendariz.