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Walmart supports omnichannel commerce with product content
Seamlessly selling products through Walmart just got a little easier.
Using the ContentSpec 2.0 interface from product content management platform provider Salsify, Walmart suppliers can now publish product content directly to Walmart’s systems. Rather than utilizing a spreadsheet-based process which could take weeks, Walmart suppliers can transmit digital content in as little as minutes.
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Another marketing first for Target
Target Corp. is set to make history and take the notion of “live” to an entirely new level during the 2016 Grammys Awards, which airs Monday, Feb.15, on CBS.
The retailer is sponsoring the debut of Gwen Stefani’s newest music video, "Make Me Like You,” which will air during the broadcast. But in a unique twist, the video will be acted out, filmed and broadcast live during a four-minute commercial break. It will be the first music video ever created on television.

