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Pushing the pricing envelope
The willingness of discount-store shoppers to pay a premium for products with a celebrity connection will be put to the test next week when the new line of William Rast apparel hits Target stores. The line includes premium denim, leather and outerwear items with prices beginning at $16.99 and extending all the way to the department store territory of $199.99. The limited duration merchandising initiative is due to hit stores on Dec.19 and runs through Jan. 22.
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Convergys holiday survey: Big online spending yet to come
Cincinnati -- A survey released Monday by Convergys said that many consumers have yet to complete their holiday shopping -- and many of those will do that shopping online.
According to Convergys’ 2010 Holiday Shopping Season Research, which polled 500+ consumers on their holiday shopping plans; 18% of consumers have already completed their holiday shopping; but 27% have not yet started; and 50% are only half done.