Mass Merchant

By Jim McNeill and Gary K. Brucker Jr., [email protected], [email protected]

Mother’s Day may be considered a “Hallmark Holiday,” but that won’t stop consumers from showering mom with gifts on May 8. According to NRF’s 2011 Mother’s Day Consumer Intentions and Actions survey, conducted by BIGresearch, the average person celebrating the holiday is expected to spend $140.73 on gifts, up from $126.90 last year, and a return to 2008 spending levels. Total spending is expected to reach $16.3 billion.

New York City -- SuperValu plans to increase the footprint of its value division Save-A-Lot by 160 new stores this year, GlobeSt.com reported.

“This past year we added 92 net Save-A-Lot stores, and this fiscal year we’re looking to add another 160 net stores,” a spokesman said in the report.

Mike Duke presented at the Barclay’s conference Tuesday, and, as we predicted in last week’s WNN, he did not speak about first-quarter sales, which the company will report on May 17. Instead Duke focused on such broad goals as growth, leverage, but offered little detail on how the company plans to achieve them.

Menomonee Falls, Wis. -- Kohl’s Corp. has added another exclusive label to its lineup with Rock & Republic Apparel. The company signed a long-term licensing agreement with R&R Apparel Co. LLC and its parent company, VF Corp.

Rock & Republic will launch in men’s and women’s apparel and footwear in spring 2012. It may expand into children’s accessories and home goods over time. Nearly half of Kohl’s sales in 2010 came from exclusive brands.

Regional supermarket chains that offer grocery delivery services may soon have some competition from Walmart if its program is expanded nationwide. According to several reports including one in The Wall Street Journal and another in The New York Times, Walmart is testing its Walmart To Go service in San Jose, Calif. 

Philadelphia -- Destination Maternity Corp. announced the hiring of Chris Daniel as its president, effective June 1.

Daniel will report directly to Ed Krell, CEO, and will have responsibility for all merchandising, design, marketing, visual, sourcing and branding functions of the company. In connection with the hiring of Daniel, Krell, who held the additional title of president on a temporary basis since the departure of the company's former president, will relinquish that title.

Brooklyn, N.Y. -- One of the largest commercial solar rooftop installations in the five boroughs has gone live. Ikea announced that the solar energy system on its store in Brooklyn, N.Y., now is commissioned, operational and certified by Con Edison and New York City. The 200 kW array occupies 19,000 sq. ft., with four different module types totaling 1,104 panels.