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VitaminFizz acquired by Level 5 Beverage Co.
Minerco Resources announced that Level 5 Beverage Co. has acquired VitaminFizz, a low-calorie, vitamin-enriched soda that was developed by Power Brands Consulting. VitaminFizz was extensively tested in the market in 2011, but the launch was delayed while efforts were focused on other consumer brands.
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Fresh Market stays focused on growth strategy
The Fresh Market experienced an unanticipated sales slowdown across its store base, which it attributes to changing economic conditions and softening consumer confidence. Despite the slowdown, the company’s comparable-store sales grew and its gross margin expanded.