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Making the Most of Facebook Home
According to Rick Chavie, VP of OmniCommerce at hybris Software in Atlanta, there are a few steps brands can take to make the most of Facebook Home.
"Give customers an incentive to activate push notifications through to Facebook," Chavie said. "You may not be able to get people to check your brand app regularly, but you indirectly feed it through Facebook Home."
Another way is to focus on time-of-day placement based on extrapolation of when customers tend to use your own app.
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Worth Watching
Here are several pure-play online retailers that are venturing into the physical space — or thinking about making the leap:
• Rent the Runway, which rents high-end designer gowns, dresses and accessories to women for weddings and other special events, will use a recent infusion of $24.4 million in financing to build showrooms where shoppers can try on the frocks and consult with stylists. The popular online destination reportedly has Chicago next on its agenda.