-
Hudson’s Bay invests in m-commerce
Hudson’s Bay Company plans to launch a new mobile shopping application for both Hudson’s Bay and Lord & Taylor.
HBC is partnering with Pounce, a consumer-facing mobile app, to integrate traditional media with m-commerce, providing customers the opportunity to purchase merchandise displayed in print media using tablets and smartphones.
According to Pounce, it is the only Hudson’s Bay- and Lord & Taylor-approved mobile app that allows customers to instantly buy products seen in print by simply scanning an image.
-
Wayfair taps new executive creative director
Wayfair, the largest online retailer of home furnishings and décor, has appointed Christiane Lemieux as executive creative director.
In her new role, Lemieux, previously founder and creative director of DwellStudio, will provide creative vision and counsel across the company’s growing portfolio of home brands, including Wayfair.com, AllModern, Joss & Main and DwellStudio. Lemieux will be responsible for developing new creative initiatives for Wayfair in the coming year.