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Target tops ad spending among retailers
The most recent Leading National Advertisers annual report from Advertising Age shows Target posted the biggest increased in ad spending in 2010 among conventional retailers. The total amount the company spent increased 12% to $1.508 billion compared with $1.246 billion the prior year. That put the company 18th on the Ad Age list of the nation’s 100 largest advertisers. Only two retailers spent more than Target.
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Update: Ex-Apple exec fulfills dream, becomes JCPenney CEO
PLANO, Texas — Last week, RetailingToday.com reported that former Apple executive Ron Johnson would succeed Mike Ullman as CEO of JCPenney. Today, JCPenney announced that Ullman, who was originally slated to remain on the company's board of directors indefinitely, will now be leaving the company on Feb. 1, 2012.
