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IBM software helps Bon-Ton Stores’ website boost holiday sales
Armonk, N.Y. -- IBM on Wednesday announced that the Bon-Ton Stores website and its seven leading brands have experienced a double-digit increase in their online sales using IBM software to advance their online and mobile commerce features.
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Survey suggests online shoppers more satisfied early this holiday
Ann Arbor, Mich. -- Annual analysis released today from ForeSee Results suggests that retailers have reason to be cautiously optimistic about the upcoming holiday season. Customer satisfaction with online retailers on Cyber Monday was the same this year as last, 73.1 on the American Customer Satisfaction Index's 100-point scale. However, satisfaction throughout the 2010 Thanksgiving holiday week and weekend was higher this year than in 2009, which bodes well for retailers hoping to see increasing holiday revenues.