Sears enhances customer experience online

CHICAGO Sears has implemented richrelevance's product recommendations service on its Sears.com and Kmart.com sites. richrelevance's turnkey solution analyzes shopper behavior to customize each shopper’s online experience from homepage through checkout.

“We are committed to providing our customers with the best possible shopping experience, no matter how they interact with us,” said Jim Barr, president of online for Sears Holdings. “With richrelevance, we’re able to provide our online customers with recommendations that allow them to find what they’re looking for faster and easier.”