eCommerce

At this year’s NRF show, Peter LaFond, Walmart’s marketing director for online media and smart network, showcased how his company utilizes its in-store video network to deliver targeted, relevant messages to its customers.

San Jose, Calif. -- SRS Real Estate Partners said it has opened the doors on its newest office in San Jose, Calif. The office, which specializes in project leasing and investment sales, includes the addition of five new senior VP’s -- Randol Y. Mackley, Bruce H. Frazer, Bob Quigley, Mark Thomas and Stephen Gazzera -- along with a new associate Peggy Owen.

They will be joined by Sarah Edwards, a senior associate from the company’s San Francisco office.   

New York City -- Robert K. Futterman & Associates said it has arranged a long-term, 10,700-sq.-ft. lease with Mulberry at 134 Spring St., between Greene and Wooster Streets in SoHo.

The store will serve as the British lifestyle brand’s flagship location in New York City and will be its third store in Manhattan. Scheduled to open in the summer, Mulberry will occupy 5,700 sq. ft. of ground-floor retail and 5,000 on the lower level and will sell ready-to-wear in addition to accessories.

New York City -- Though Walmart's desire to enter New York City is nothing new, its latest push shows that attitudes toward the retailer opening stores in the Big Apple are changing -- in Walmart's favor.

The company recently launched WalmartNYC.com, a "community forum for customers, associates, stakeholders and public officials who want to learn more about Walmart as it continues to evaluate opportunities across the city," according to a company press release.

Retailers at NRF’s convention this week got a citing of Bill Fields, a former Walmart executive who spent 25 years with the company serving in various roles from 1971 to 1996. Today Fields is chairman of a group called China Horizon, a joint venture with the Chinese postal service charged with helping to develop retail and consumption in rural China, and it was the topic of China that Fields addressed during the super session: “Making the retail business dynamic,” sponsored by Microsoft.

By Rudy Pataro,  rpataro@fry.com

Walmart Canada has a few years to get ready for the arrival of Target following yesterday’s major announcement that its arch rival would be heading north of the border via an acquisition. That is the same strategy Walmart employed all the way back in 1994 when it bought 122 former Woolco stores. Walmart now operates 323 stores in Canada, and by the time Target gets around to opening its first units in 2013 that figure will probably be closer to 400.

MINNEAPOLIS - Just days after announcing 2011 U.S. expansion plans, Target announced an acquisition in Canada that will enable it to open between 100 and 150 stores during the next four years. The company announced that it has agreed to pay C$1.825 billion to purchase from Zellers Inc., a subsidiary of the Hudson's Bay Company, the leasehold interests in up to 220 sites currently operated by Zellers Inc. This transaction will allow Target to open its first Target stores in Canada beginning in 2013.