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PacSun sees light in California-themed campaign
NEWPORT BEACH, Calif — Struggling specialty retailer PacSun is hoping a new campaign and some re-branding will help turn things around. To rebuild its image, the company has enlisted Juxt Interactive to create an immersive brand experience designed to coincide with the formal unveiling of the retailer’s new “Golden State of Mind” positioning, which includes the website GSOM.com, and is supposed to reflect the fluid, relaxed nature of the Golden State.
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Harbor Freight Tools makes urban Chicago debut at Bricktown Square
Chicago -- Harbor Freight Tools recently signed a lease for 20,000 sq. ft. of space at Bricktown Square in Chicago, according to Mid-America Asset Management, which represents the center.
The tool retailer held the grand opening of its first urban Chicago store on June 13.
The 277,489-sq.-ft Bricktown Square is anchored by Babies ‘R’ Us, Sports Authority and XSport Fitness, with area tenants including Target, Loews, Jewel/Osco and Office Depot.