eCommerce

New York City -- Holiday-related sales rose 0.7% from October 28 through December 24, compared with a 2% rise last year, according to a preliminary report from MasterCard Advisors Spending Pulse.

"It has been a very uneven industry performance, probably at least for the last year, and that certainly continued into the holiday season," said Michael Niemira, chief economist at the International Council of Shopping Centers, in a Reuters report.

New York City -- A report issued Thursday by Experian Marketing Services found that online traffic to the top 500 retail sites on Christmas Day 2012 rose 27% compared to 2011.

The top retail sites received more than 115.5 million total U.S. visits, according to Experian. To date the holiday online traffic for the past 7 weeks to retail sites are up 10% for 2012 vs. 2011.

Other report key findings include:
    

The way in which retailers market to consumers has undergone considerable change in recent years, particularly in light of the popularity of social media platforms. Indeed, social media has become essential to retailers’ marketing efforts, according to a recent BDO USA survey, which found that 86% of retail CMOs included social media in their holiday 2012 marketing plans.

Some are merchants, with long careers in brick-and-mortar stores. Others are tech trailblazers, using new media to match merchandise and buyers. Others are influencing retail in less direct, but no less significant, ways. All share an ability to create new opportunities and, in their own way, are looking to reinvent the shopping experience. And all wield a great deal of influence in today’s complex retail landscape.

New York City -- Research results released Wednesday by Chase found that online holiday shopping sales for the season rose 15.2% year-over-year.

By event, the Chase Holiday Pulse reported that from Black Friday Nov. 23 through Friday, Nov. 30, year-over-year sales increased 22.5% and transactions increased 32.7%.

From mobile payments to mining big data for customer insights, savvy retailers are using all the tools at their disposal to engage and connect with shoppers and provide relevant, convenient and personalized shopping experiences across all channels.

As retailers competitively position themselves for growth in 2013 and beyond, there are a number of hot buttons or key considerations that will be driving their strategies. Here is a look at some of the top ones:

Marketing and IT collaboration

From a virtual basketball court to a projected hologram image, Rookie USA, a new children’s athletic apparel and footwear concept in New York City, deploys the latest in cutting-edge technology to engage customers and gain a competitive edge. The strategy extends to the decision to rely primarily on LED lighting to illuminate the 5,500-sq.-ft. store.

Chicago -- A report issued Thursday by ShopperTrak found that last-minute shopping activity drove large increases in both retail sales and foot traffic last week.
ShopperTrak reported that for the week ending Dec. 22, sales increased 39.1% and traffic increased 32% compared to the previous week.

Compared to the same week last year, however, retail sales declined 2.5% and foot traffic declined 3.3%.