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Keeping Customers Engaged When Virtual and Real World Retail Strategies Converge
By Kenneth Gruskin, [email protected]
Today, fickle and demanding consumers can access virtually anything they want as a result of technology such as smartphones, tablets, and computers. This anytime, anywhere access coupled with what can be referred to as the four ‘C’s’ — convergence, convenience, connection, and cost — are having a dramatic impact on retailers.
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Costco comps, profits up in Q1
ISSAQUAH, Wash. — Costco Wholesale reported that net sales for the first quarter of 2012 increased 13% to $21.18 billion from $18.82 billion during the first quarter of fiscal 2011.
Total comps for the quarter increased 10%, which included a 10% increase in U.S. comps and an 11% increase in international comps.
Excluding the impact of fuel and strengthening foreign currencies, total comps for the quarter were up 7%, U.S. comps rose 6% and international comps rose 10%.