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FAO Schwarz celebrates 150 years
WAYNE, N.J. — When Tom Hanks danced across FAO Schwarz's giant piano in the movie "Big," it established the store's iconic status. Now celebrating its 150th anniversary, FAO Schwarz honor its legacy with in-store events, commemorative product offerings, a showcase of brand archives and an enhanced website that together will present the brand’s storied history.
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More evidence of "show-rooming" effect
MINNEAPOLIS — It's a common dilemma for retail stores; customers come in to check out the latest merchandise only to then buy it at a competitor's website. According to a new survey from market research fim ClickIQ, nearly half of consumers who have shopped online within the past six months first checked out the product at their local retail store and then made the purchase online, often from a different source.