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Britain’s Crew Clothing selects Lyris to power digital marketing campaigns
Emeryville, Calif. -- Lyris announced that Crew Clothing, Britain’s leading retailer for casual outdoor clothing, has selected Lyris to power data-driven engagement across every customer interaction. Using Lyris ONE, Crew Clothing expects to improve synergies across channels, enhance targeting using Lyris integrated marketing analytics and experience immediate revenue improvements by increasing email open rates by 10% and email conversions by at least 25%, the provider said.
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Shades of Gray on Black Friday
We’ve all seen the footage that’s become an annual ritual for media outlets reporting on Black Friday: long lines, stampeding crowds and frantic shoppers. But the real drama is how stores fare once the dust settles, and this year was no exception. The length of the lines isn’t the ultimate Black Friday metric; it’s the bottom lines for retailers around the country that tell the tale.