Macy's expands fulfillment center to meet growing omnichannel needs

CINCINNATI — Macy’s announced that it will expand its online order fulfillment center in Goodyear, Ariz., to accommodate continued sales growth as part of the company’s omnichannel strategy. The company is expected to invest more than $35 million in capital in the project.

The Goodyear facility, with 600,000 square feet of space, was built by Macy’s Inc. and opened in spring 2008. The expansion will add 360,000 square feet of space. Construction is expected to begin this summer so the expanded facility, with a total of 960,000 square feet, can be operational in spring 2014.

“Macy’s omnichannel strategy has helped us to accelerate sales growth – from a combination of stores and online – in recent years as we position our company to serve customers no matter wherever, however and whenever they prefer to shop. Our online fulfillment centers, as well as the 500 Macy’s stores that will be equipped to fulfill orders by the end of 2013, handle customer orders placed online, as well as ship products to customers who shop in stores that may not stock the specific product they need. Through our omnichannel strategy, we can access the total inventory of our company for every customer,” said R.B. Harrison, Macy’s Inc.’s chief omnichannel officer.

“Going forward, it is important that our systems and facilities continue to develop so we have the capacity to continue to serve customer demand and grow sales. Goodyear already is a state-of-the-art fulfillment center, and this expansion will allow us to scale up its capabilities to handle the higher level of volume expected in the years ahead,” Harrison said.

The Goodyear fulfillment center currently employs more than 500 full-time-equivalent associates. With the expansion, employment is expected to grow to more than 625 full-time equivalents.