-
Brand Value: Some Lose Their luster
One hundred and forty one billion dollars. That's the estimated brand value of Walmart, according to Interbrand's "Best Global Brands" report. The annual study ranks the 50 most valuable U.S. retail brands, along with the top store brands in countries around the world.
-
Doing More for the Customer
Jim von Maur
President, Von Maur
HEADQUARTERS Davenport, Iowa
TYPE OF BUSINESS Department store retailer
NUMBER OF STORES 35 in 11 states (27 Von Maur stores, eight Dry Goods stores)
Seventeen years ago, in the January 1996 issue of Chain Store Age, Jack Arth, who at the time was president of Von Maur, explained how the circa 1928 department store retailer set out to differentiate itself from competitors such as the then hugely influential Federated and May chains.

