West Elm launches wedding and gift registry

Home furnishings retailer West Elm has rolled out a wedding and gift registry enables consumers to register in stores, online or via smartphone app.



The registry includes exclusive offers from West Elm partners Riley & Grey and Minted as well as shopping guides, registry tips and home decorating advice from bloggers and industry experts, including Bash Please, Brooklyn Bride, Snippet & Ink and Style Me Pretty.



“Our customers have great individual style and definitely know how to party,” said Vanessa Holden, creative director of West Elm. “Our new wedding and gift registry features tips and tricks from some of our favorite partners, and it's the perfect tool to help couples design a home to suit their new life together or plan for any type of celebration.”



The West Elm assortment includes handcrafted and artisan-made products. Customers will also have access to the Monogram Shop so they can personalize their gifts.



Registrants will also have access to free home design services provided by West Elm Home Stylists. West Elm retail locations will host private registry events and there will be opportunities for customers to get ideas and inspiration while browsing pieces in person before the store opens to the public.



Headquartered in Brooklyn, N.Y., the brand introduced its first catalog in 2002 and opened the doors of its first retail location in 2003. West Elm operates 58 retail stores in the United States, Canada, Australia and the U.K. It is a member of the Williams-Sonoma portfolio of brands.