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Appealing to Gen Y Shoppers
Increasingly, people are endlessly fascinated by the traits, values, work habits and shopping patterns of millennials, also called Generation Y. Why is all this attention being paid to people born between the early 1980s and 2000s? It’s quite simple: They are a generation of influence, in numbers similar to that of baby boomers, but with an outlook unlike one we have ever seen.
According to Javelin Strategy & Research, by 2015, Gen Y income is projected to exceed that of boomers. -
H&M Goes Big in the Big Apple
H&M’s new Fifth Avenue flagship in Manhattan is the fast-fashion giant’s largest store in the world, a whopping 57,000 sq. ft. — the size of a football field.
The interior is bright and buzzing with energy. Just inside the entry, mannequins are arranged on a tiered staircase display, echoing a fashion-show runway.
Beyond its sheer size, the store is a standout for a number of reasons.

