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Rent the Runway repositions brand with RedScout
New York – Online fashion rental company Rent the Runway has partnered with innovation agency Redscout to help create the brand's new positioning, voice, logo and visual identity. Redscout helped Rent the Runway combine the two main focuses of the business, technology and fashion, into one synergistic and thoughtful vision across its online, mobile and brick-and-mortar platforms. -
Banana Republic targets last-minute holiday shoppers
San Francisco – Some people complain about customers who put off holiday shopping till the last minute, but Banana Republic is welcoming them with open arms. Banana Republic is offering “The Procrastinators Event,” a special promotion for last-minute shoppers, from Dec. 17-22.

