-
Forest City acquires Macy’s Home Store at Ballston Common
Arlington, Va. — Forest City has acquired Macy’s Furniture Store building at the Ballston Common Mall from Macy’s. Forest City, the owner, developer and manager of the mall, plans to redevelop the property and add mixed uses including residential and office. The Home Store, which is connected to the mall on three levels, is the first step in the redevelopment.
-
Study: Marketers to start holiday campaigns early
Costa Mesa, Calif. – Almost half of holiday marketing campaigns will start before Halloween, according to a survey of 200 marketers by Experian Marketing Services.
In addition, the study shows that the first 15 days of November are the most popular time to launch a holiday-themed campaign.
Other results include: