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Apple unseats Coke as world’s most valuable brand
New York -- Apple is the most valuable brand in the world, replacing Coca-Cola, which held the top position for 13 years, according to an annual study by brand consultancy Interbrand.
Apple’s brand value jumped 28% to $98.3 billion, followed by Google, with a brand value of $93.3 billion. Coca-Cola, which has held the top spot since Interbrand issued its first Best Global Brands report in 2000, fell to third place, at $79.2 billion. (The top 25 brands are ranked below.)
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Amazon prepares for the holiday rush
Amazon is getting ready for the holiday shopping rush and creating more than 70,000 full-time seasonal jobs across its U.S. fulfillment centers to meet an increase in customer demand — a 40% increase over last year’s seasonal hires.
In 2012, Amazon converted thousands of seasonal employees into regular, full-time roles after the holidays, and expects to do the same this year. On average, seasonal employees earn 94% of Amazon fulfillment center employee starting wages and are eligible for health care benefits.