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Barnes & Noble regains full ownership of Nook unit in $28-million deal
New York City - Barnes & Noble announced that it has bought back full ownership of its Nook e-reader business, which it plans to split into a separate company. On Tuesday, the bookseller said that it acquired educational book publisher Pearson Inc.'s stake in Nook for $27.7 million; the deal closed Monday, and Barnes & Noble said it now owns Nook Media outright. -
Study: Marketing execs have IT purchase power
Vendors are leaving billions on the table because they forget to market to the chief marketing officer (CMO) rather than just the CIO and IT department.
According to a new study from IHL Group called “Hidden Treasure – The CMO’s Budget in Retail,” in 2015, the amount of IT purchased through the CMO’s budget will amount to $7.5 billion in North America. This figure is nearly as much as will be spent on core POS for 2015, or 12% of all North American IT spend for retail and hospitality in North America.
