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Report: Net-A-Porter partners with Harper’s for interactive mobile ad
London – Net-A-Porter is reportedly partnering with Harper’s Bazaar on an interactive ad. According to Luxury Daily, Net-A-Porter’s display ad on the Harper’s mobile site lets consumers type in a keyword that will help personalize the landing page they go to.
Predictive text helps consumers more quickly fill in the keyword. They are then brought to a customized landing page with products relating to their keyword.
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Tech Guest Viewpoint: Margin-Friendly Promos That Convert
By Melanie Curtin, OpiaTalk
Promotions, discounts, and coupons, oh my! It’s easy to have a love/hate relationship with them. On the one hand, they’re proven to bring in business and boost conversions. On the other, they can cut into margins.
It’s often assumed that the bigger the promotion, the better it will convert. But what if it’s not about the promotion itself? What if it’s more about the delivery?

