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eCommerce

  • Survey – Small discounts prompt in-store pickups

    Toronto, Canada - Today’s consumers increasingly shop online with home delivery, eliminating a valuable trip to the store where they can be enticed to make additional purchases. However, a LoyaltyOne survey of 1,000 American consumers indicates a discount on the online purchase for picking up in store (as has been experimented with by Target and Best Buy) will encourage a majority of customers to select that option.  
  • Loop Commerce makes e-gifting personal

    Menlo Park, Calif. – E-gifting just got personal. Loop Commerce has released a turnkey SaaS solution called Loop that allows consumers to select and send online products as gifts without specifying attributes such as size, style or color.  
  • Marketplaces outstrip digital growth in November

    Online sales at third party marketplaces grew faster than the overall industry, according to cloud-based e-commerce solutions provider ChannelAdvisor.

    The digital measurement firm reports that November was a mixed month for e-commerce channels. But Amazon, Google Shopping and Other 3PMs (third party marketplaces) grew materially faster than the 16% e-commerce baseline growth rate comScore had predicted.

    Specifically, ChannelAdvisor reports:

  • Rent the Runway repositions brand with RedScout

    New York – Online fashion rental company Rent the Runway has partnered with innovation agency Redscout to help create the brand's new positioning, voice, logo and visual identity. Redscout helped Rent the Runway combine the two main focuses of the business, technology and fashion, into one synergistic and thoughtful vision across its online, mobile and brick-and-mortar platforms.  
  • Insights: Why Retailers Should Act Now to Re-evaluate their Private Label Cards

    By Hemal Nagarsheth and Ramesh Siromani     Consumers view the “right” payment method, (accessing points, discounts, and special offers,) as a critical part of the purchase process – good news for branded private label cards which allow retailers to cultivate loyalty, improve operating results, and gain sustainable competitive advantage.   
  • New York City to open its first outlet center in 2016

    New York - New York City’s first outlet center is expected to transform the Staten Island waterfront when it opens in 2016 adjacent to the 630-ft.-high New York observation wheel on the New York Harbor.
  • Party Galaxy grows social traffic 1,500% with SocialCentiv Twitter marketing tool

    Oklahoma City - Party Galaxy might be ready to start its holiday celebration a little early. The omnichannel specialty retailer recently saw a 1,520% increase in its social media-generated website traffic in just 30 days, driven by SocialCentiv, a patented Twitter marketing tool.   
  • Online player Rent the Runway to open third freestanding location

      New York - Online marketer Rent the Runway has signed a lease to open a store in Chicago. It will be the third freestanding store for the company, with one in New York City, and one in Washington, D.C. The company also operates a shop inside the Cosmopolitan Hotel and Casino in Las Vegas.   Rent the Runway  rents designer dresses for four days or eight days. Prices range from $30 to $450 for four-day rentals, depending on the dress. It also rents jewelry, handbags and other accessories. 
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