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Report: Target increases online subscription assortment
Minneapolis – Target has reportedly increased the number of goods it offers for sale via online subscription from 150 to more than 1,600. According to the Associated Press, Target has also broadened its subscription assortment from baby goods to categories including beauty and home goods.
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Target expands online subscription service
Target is expanding its online subscription service with a nearly tenfold increase in available items — from 200 to more than 1,500 — and adding a 5% discount on all subscription orders.
The service, which launched September 2013 with a focus on babycare products, now accounts for more than 15% of online sales for eligible items, according to the company. The new expanded program will go beyond babycare to include cleaning supplies, health and beauty aids, pet treats and training pads.