eCommerce

Bay Shore, N.Y. -- Clarins Fragrance Group has deployed a 6-ft.-high digital projection in three store locations in the United Kingdom to help celebrate the launch of designer’ Thierry Mugler’s new Alien Extraordinaire perfume. The projection, the “Virtual Assistant” from Tensator, features the image of the goddess character used across all launch-branding material.

Leading B2C mobile messaging company Outspoken greatly expanded the capability of marketers to use its service this week with a major upgrade involving Apple devices.

West Chester, Pa. – QVC Inc. plans to expand its European presence into France. With the launch of the new service scheduled for the second quarter of 2015, QVC will expand its e-commerce business to seven operations reaching nine countries.

Shoe Carnival is collaborating with Lifetime’s “Devious Maids” to further promote the company’s first national, integrated advertising campaign. The advertising campaign coincides with the season two premiere of the series, which will debut Sunday, April 20, at 10 p.m. EDT/PDT.

Extreme weather hurt Hhgregg’s sales performance in the fourth quarter ended March 31. During the quarter the company also exited the contract-based mobile phone business.

Net sales are estimated to be $538.3 million, a decrease of approximately 9.9% as compared to net sales of $597.6 million reported for the fourth fiscal quarter of 2013. Fourth fiscal quarter comparable store sales are estimated to have decreased approximately 9.9%.

Hoffman Estates, Ill. – Several Sears Outlet stores across the country have new owners. Locations in Oceanside, Ontario, and Corona, Calif., are now owned by Tony Lutfi. Lutfi and his team now own and operate 11 Sears Outlet stores, 17 Sears Home Appliance Showrooms and three Sears Appliance & Hardware Stores.

In addition, Sears Outlet stores Tempe and Gilbert, Ariz. have a new owner, Keith Edquist. Edquist also owns another Sears Outlet store and seven Sears Home Appliance Showrooms.

Atlanta -- Aaron's Inc. has acquired Progressive Finance Holdings LLC, a merchandise lease-to-own company, from Summit Partners in an all-cash transaction valued at approximately $700 million. Aaron's expects the transaction to be double-digit accretive to cash earnings per share in 2014 and significantly more accretive in 2015.

DSW and Town Shoes Limited have entered into a definitive agreement whereby DSW will purchase for cash approximately 44% interest in Town Shoes, the largest footwear and accessories retailer in Canada, for CAD $68 million — or approximately $62 million based on current exchange rates.

The transaction has been approved by each company's board of directors and is expected to close in May, subject to customary closing conditions.