Target expands online subscription service

Target is expanding its online subscription service with a nearly tenfold increase in available items — from 200 to more than 1,500 — and adding a 5% discount on all subscription orders.



The service, which launched September 2013 with a focus on babycare products, now accounts for more than 15% of online sales for eligible items, according to the company. The new expanded program will go beyond babycare to include cleaning supplies, health and beauty aids, pet treats and training pads.



For more information on the expanded Target Subscriptions program, click here.