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Target localizing its Express format stores
Target Corp. is reportedly localizing the assortments at its smaller-footprint Target Express stores to a high degree.
The Minneapolis-St. Paul Star Tribune reported that since opening its first Target Express in the Dinkytown neighborhood of Minnesota in summer 2014, the discounter has carefully considered local customer demographics when stocking shelves.
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Express trying to capitalize on Kate Upton
Express Inc. is turning to Kate Upton again as an integral part of the company’s turnaround strategy.
The retailer, which has seen stunted growth in recent years, hired the trendy supermodel last fall, the company's first time featuring a celebrity in an ad campaign in over a decade. Now Upton is back for spring promotions.