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It’s all about image for mobile Flipkart shoppers
Bangalore, India – Image is important, and that extends to mobile commerce. Indian e-commerce platform Flipkart is recognizing the importance of image for its mobile shoppers by rolling out image search on its mobile app, using ViSenze technology for visual search and image recognition.
The newly introduced image search allows users to upload photos of fashion items and find similar products in terms of color, pattern or style inside the Flipkart merchandise database. This eliminates keyword searches, simplifying the search process.
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Here’s why retailers’ social media activity is so important
Dallas – A retailer’s social media activity has a greater impact on shoppers than the company’s website.
That’s one of the findings of the Digital Shopping Tool Impact Study 2015 from marketing technology provider Epsilon. The platform shoppers cite as most influential to their shopping decisions is Facebook, although Pinterest and Google+ are strong contenders.

