eCommerce

It may be the middle of summer, but H&M executives have the busy Christmas shopping season on the brain: The retailer has already selected its holiday campaign spokeswoman.

Katy Perry announced on Instagram Thursday that she would appear in the retailer's 2015 holiday campaign.

Washington, D.C. - Parents this year will be a little more cautious about their back-to-school spending.

According to NRF’s Back-to-School Spending Survey conducted by Prosper Insights & Analytics, the average family with children in grades K-12 plans to spend $630.36 on school needs.

A former chief information officer at Walmart is joining retail technology firm Newgistics.

The company has hired Gene Wojciechowski as its chief information officer (CIO). Wojciechowski brings nearly 30 years of experience leading IT organizations at companies including Walmart.com, UPS Freight Services and Staples to his new role, where he’ll be tasked with providing executive leadership and strategic direction for all of Newgistics’ core technology operations.

New York - Online beauty and grooming subscription retailer Birchbox is the latest brand to dip into virtual reality.

Guess, operator of more than 800 stores worldwide, has appointed a fast fashion veteran as executive chairman. 

Istanbul, Turkey – Mudo, a Turkish retailer for clothing, accessories, furniture and home decorations, operates more than 120 stores across the country and has a strong online presence. To obtain better insight into enterprise-wide transactional data, Mudo uses the SAP Business Warehouse (SAP BW) application, based on the SAP HANA business intelligence platform.

Houston – Mattress Firm Inc. is giving its customers credit.

The "buy" buttons that Google first announced earlier this year are officially coming to search pages very soon.

Google officials made the announcement at an event in New York City on Wednesday and also online. 

The buttons will allow shoppers to purchase items directly from ads in Google search results using the payment information linked to their Google account.