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Mall of America to unwrap big new attraction
Bloomington, Minn. -- Mall of America is adding a big experiential retail destination.
Crayola plans to open an interactive attraction that combines retail and entertainment in the nation’s largest shopping mall. The 60,000-sq.-ft. Crayola Experience is slated to open at the Bloomington, Minnesota, mega-mall in the summer of 2016. It will be the third location for the format, which recently opened in the Florida Mall, in Orlando, Florida. (The original Crayola Experience is in the company’s home town of Easton, Pennsylvania.)
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Meet New York & Company's newest omnichannel celeb
New York & Company has recruited an Oscar-winning actress and singer to be the new face of its Soho Jeans Collection.
The retailer has named Jennifer Hudson to appear in an in-store, print, digital and social (#ItJustFits) marketing campaign wearing the New York-designed denim line that is inspired by a downtown Soho attitude. The new Soho Jeans Collection and Jennifer Hudson hit stores on July 22.

