eCommerce

It’s the question on every brand’s mind — how do I reach the millennial consumer?

Is it all about social? Should I focus on mobile? Should I allocate more of my advertising budget toward this trendy website?

New York – Even as retail marketing strategies shift in the new digital era, tried-and-true discounts still remain a crucial promotional device. According to new data from marketing personalization provider Sailthru, 97% of retailers use discounting as a pricing strategy.

Mandy Ginsberg isn’t a household name in the retail industry but J.C. Penney thinks its newest board member can help improve online customer engagement.

Seattle – Nordstrom Inc. is letting women join the club. More specifically, Nordstrom is now allowing women to apply to its Trunk Club online personal shopper service that was previously only open to men.

What’s wrong with America? Plenty, according to the National Retail Federation which just slashed its full year retail sales forecast ahead of second quarter earnings announcements from major retailers next month.

Washington, D.C. - The National Retail Federation (NRF) is now a little less rosy in its sales expectations for 2015. The NRF has lowered its full-year retail sales forecast because of unexpected slow growth recorded during the first half of the year, similar to the industry’s experience in 2014.

However, NRF still expects sales will steadily increase through the remainder of the year. NRF forecasted in February that retail sales would grow 4.1% in 2015 from 2014, but today’s revision lowers the forecast to 3.5%.

Boston – City Sports is making things personal with its omnichannel customers. The specialty sporting goods retailer is leveraging technology from BlueConic to help the company offer a more personalized shopping experience across channels.

Online retailer Jet.com is all about low prices and so far the upstart membership club competitor is living up to it value proposition.