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Kenshoo matches clicks on search engine ads to Facebook audiences in real time
San Francisco -- Kenshoo, a provider of predictive media optimization technology, announced the beta release of its newest digital marketing targeting solution, Intent-Driven Audiences (IDA), which matches clicks on search engine ads to audiences on Facebook in real-time. This allows marketers to show ads to consumers that have searched for specific keywords and also use Facebook’s targeting capabilities to find more customers like them.
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eBay Enterprise ramps up adoption of omnichannel commerce tech
eBay Enterprise, an eBay company, plans to increase adoption of omnichannel commerce technologies globally after securing 451 clients and 862 extension and renewals in the first half of 2014.
Leading brands that turned to eBay Enterprise to power their retail growth include Alex and Ani, BOXPARK, Destination XL, Karmaloop, MailPix and StubHub.
Current clients have also added new services to enhance the consumer experience.