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Vera Bradley adds former Saks exec to team

6/3/2014

Vera Bradley has named Karen Peters as EVP, retail and wholesale sales.



Peters has 25 years of retail experience including multi-store management and merchandising. Between February 2005 and March 2014, she served as SVP, director of stores for Saks Fifth Avenue Off 5th. Prior to that, she held key management positions with Sears, Target and Kohl's.



In her new role with Vera Bradley, Peters will oversee the company's full-line and factory outlet stores, the indirect channel (including the gift channel, the company's department store relationships and other current and emerging indirect channels), store visual and store real estate. As key member of the executive team, she will be responsible for developing and executing strategies to drive revenue growth and improved business results.



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