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Office Depot gets its Christmas on early with holiday app
Retailers can use apps for more than just driving sales, as demonstrated by Office Depot Inc.’s latest mobile move.
The Office Depot and OfficeMax parent company is re-releasing its Elf Yourself mobile app. The app, which Office Depot has offered every holiday season since 2012 and launched as an online platform in 2006, is a prime example of how retailers are using apps to build positive consumer sentiment and brand awareness.
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DSW elevates CIO to be new CEO
DSW Inc. has promoted its omnichannel retailing chief to be its new CEO as the company positions itself for long-term growth.
The company said Roger L. Rawlins, executive vice president and CIO, will succeed Michael R. MacDonald as CEO effective Jan. 1. MacDonald, who is retiring from DSW and from the board of directors, will remain with the company through the end of the year to help ensure a smooth transition. Rawlins will be appointed to the DSW board effective Jan. 1.

