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Is REI's Black Friday rebellion paying off?
REI's plea asking shoppers to skip Black Friday and go outside has prompted nearly 1 million endorsements for the retailer's #OptOutside social media campaign.
The Seattle-based retailer announced Monday that more than 150 other companies, nonprofit organizations and agencies that support state and national parks are also encouraging people to spend Black Friday outside. As Thanksgiving approaches, REI says it plans to recognize the hundreds of thousands of people and partner organizations that are opting to enjoy the outdoors with friends and family.
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NO ASSEMBLY LINE
The 45-acre Assembly Row in Boston breaks almost all the rules for the traditional model for outlet centers. Just three miles from downtown Boston, Assembly Row is an urban-style mixed-use center with a wide range of outlet retail options alongside entertainment components like LEGOLAND Discovery Center, AMC Theatres and over a dozen restaurants from Legal Sea Foods to Vancouver, B.C.-based Earls Kitchen + Bar.
