eCommerce

Specialty gift retailer Harry & David is taking a visual and social approach to a holiday promotion.

Harry & David is hosting an interactive social media campaign called #TastetheHolidays through Dec. 31. Consumers who sign up for the campaign online and follow Harry & David on Instagram and/or Twitter can win a variety of prizes that include gift cards and baskets.

Duluth Holdings built its brand online and now, fresh of its first quarter as a public company, the quirky apparel retailer thinks it could open as many as 100 stores.

Photo: Chef Nobu Matsuhisa

Three City Sports stores are being given a new lease on life.

Modell’s Sporting Goods has acquired three prime Northeast locations from City Sports, which filed for bankruptcy protection in October 2015 and subsequently announced plans to close all its stores. Beginning in early 2016, the stores, which range from 7,500 sq. ft. - 9,000 sq. ft. and are located in Philadelphia, Boston and Washington, D.C., will start to transition to the Modell’s format.

Pure play home furnishings retailer Wayfair is citing one digital channel in particular as serving as a major growth driver.

According to Wayfair, 35% of all orders in third quarter 2015 were placed on mobile devices. In addition, a majority of traffic to Wayfair now occurs on phones and tablets. Phone traffic in particular has been sharply rising throughout 2015 as customers switch from PCs and even tablets.

Jet.com customers waiting for Christmas deliveries may want to start setting their sites on Boxing Day or other post-Christmas holiday events.

In a brief statement on its website, Jet.com acknowledged that it cannot guarantee that deliveries for any item not eligible for two-day shipping will arrive by Dec. 25. The statement cites nationwide shipping delays that have affected its delivery partners and thanks customers for their patronage during the retailer’s first holiday season.

I hate to be the bearer of bad tidings, especially during the season to be jolly, but I’m a realist. And though I wish happy holidays for all, I must tell mall retailers to steel themselves for another disappointing holiday season. Deloitte is expecting seasonal sales growth of 3.5% to 4% this year, ahead of inflation but below the 5.2% growth of last year — but don’t expect malls and department stores to see that growth. A disproportionate share of holiday sales will go to the humble discount stores, far away from the fancier shopping centers.

According to analytics reports from Adobe and RetailNext, online sales trumped bricks-and-mortar over Black Friday weekend and the trend looks to continue throughout the 2015 holiday season.

This signifies a shift that’s been obvious for quite some time — consumers are going digital. Does this mean the brick-and-mortar retailer is dying a slow death? Not a chance.