The Kroger Co. is making a “meaningful” investment in specialty natural/organic grocery chain Lucky’s Market that could expand the supermarket giant’s product assortment.
Kroger did not disclose the size of its stake in Lucky’s, which is based in Boulder, Colorado, and operates 17 stores in 13 states throughout the Midwest and Southeast U.S. Lucky’s stores average 30,000-sq.-ft. and are laid out to resemble an indoor farmers market, and also offer an assortment of prepared foods.
American Eagle Outfitters is launching another viral marketing campaign, this time with a funny focus on the fight against the body shaming of men.
The retailer is kicking off its #AerieMAN campaign, featuring a mix of quirky male characters of different sizes and personalities sharing "real life" stories in their skivvies. American Eagle's Skinny Skinny Jean and American Beagle Outfitters campaigns were huge successes in 2013 and 2014. Now the brand is focused on raising awareness around body diversity.
